About Us

Haier Corporate Video

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Established in 1984, Haier started from the Chinese market. Today, the Haier Group is a world-leading provider of solutions to better life.

Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand.

Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune.

To date, Haier Group owns three listed companies, has seven global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and the world’s first scenario brand THREE-WINGED BIRD, built the world’s leading industrial Internet platform COSMOPlat.

It has successfully incubated 5 unicorn companies and 37 gazelle companies. Moreover, Haier has deployed 10+N innovation ecosystems, 28 industrial parks, 122 manufacturing centers and nearly 240,000 sales networks, reaching 160 countries and regions and serving 1 billion + user families around the world. (as of February 2021).

Haier Group is committed to working with its world-class ecosystem partners to continuously build premium brand, scenario brand and ecosystem brand, and to set up IoT ecosystems in clothing, food, accommodation, travel, health, elderly care, biomedicine and education, and to tailor personalized smart life for users around the globe.

Haier Global Brands

Global Presence for the Best User Experience Around the World



A user-preferred premium home appliance brand originated from Sanyo Electrics. Widely recognized in Japan and Southeast Asia. Leading in the smart community laundromat industry in Japan.



CANDY Smart Italian Brand. The first brand who launched simply-Fi, a complete range of domestic appliances connected via Wi-Fi. No.1 market share of connected appliance in Europe. 



Serves over half of American households. Fastest growing & most respected company in America. Endless innovation since 1985, dedicated to quality home appliances.



National treasure of New Zealand. Global top luxury kitchen appliance brand. Social kitech concept.



High-end domestic brand in China. Leader in luxury white goods. Western artistic design.



Pioneer of light fashion appliances. Comprehensive product line, made for the young. Smart functions and minimalist design.